[
  {
    "slug": "why-rebrands-fail",
    "title": "Why most rebrands fail before they start",
    "url": "/insights/why-rebrands-fail",
    "tags": [],
    "excerpt": "Most rebrands don't fail at design. They fail at the strategy that should have come first.",
    "author": "",
    "datePublished": "2026-05-10",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 1,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'Why most rebrands fail before they start' — abstract Beinc brand mark composition",
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      }
    }
  },
  {
    "slug": "strategy-the-invisible-work",
    "title": "Strategy is the part nobody sees and everybody feels",
    "url": "/insights/strategy-the-invisible-work",
    "tags": [],
    "excerpt": "The brand work that earns its keep is the work that happens before a single visual is made.",
    "author": "",
    "datePublished": "2026-05-09",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 2,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'Strategy is the part nobody sees and everybody feels' — abstract Beinc brand mark composition",
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        "image": "/assets/insights/strategy-the-invisible-work/strategy-the-invisible-work-card-image.webp",
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        "video": "/assets/insights/strategy-the-invisible-work/strategy-the-invisible-work-hero-video.webm"
      }
    }
  },
  {
    "slug": "brand-consistency-starts-with-leadership",
    "title": "Brand consistency starts with leadership",
    "url": "/insights/brand-consistency-starts-with-leadership",
    "tags": [],
    "excerpt": "When the brand falls apart in the day-to-day, it usually starts at the top, not the studio.",
    "author": "",
    "datePublished": "2026-05-08",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 3,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'Brand consistency starts with leadership' — abstract Beinc brand mark composition",
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        "image": "/assets/insights/brand-consistency-starts-with-leadership/brand-consistency-starts-with-leadership-card-image.webp",
        "video": "/assets/insights/brand-consistency-starts-with-leadership/brand-consistency-starts-with-leadership-card-video.webm"
      },
      "hero": {
        "image": "/assets/insights/brand-consistency-starts-with-leadership/brand-consistency-starts-with-leadership-hero-image.webp",
        "video": "/assets/insights/brand-consistency-starts-with-leadership/brand-consistency-starts-with-leadership-hero-video.webm"
      }
    }
  },
  {
    "slug": "what-a-website-is-for",
    "title": "What a website is actually for",
    "url": "/insights/what-a-website-is-for",
    "tags": [],
    "excerpt": "Most websites underperform because the strategy underneath them was never resolved.",
    "author": "",
    "datePublished": "2026-05-07",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 4,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'What a website is actually for' — abstract Beinc brand mark composition",
      "card": {
        "image": "/assets/insights/what-a-website-is-for/what-a-website-is-for-card-image.webp",
        "video": "/assets/insights/what-a-website-is-for/what-a-website-is-for-card-video.webm"
      },
      "hero": {
        "image": "/assets/insights/what-a-website-is-for/what-a-website-is-for-hero-image.webp",
        "video": "/assets/insights/what-a-website-is-for/what-a-website-is-for-hero-video.webm"
      }
    }
  },
  {
    "slug": "how-founders-should-think-about-naming",
    "title": "How founders should think about naming",
    "url": "/insights/how-founders-should-think-about-naming",
    "tags": [],
    "excerpt": "Naming on instinct feels exciting. It also costs more to undo than almost any other decision.",
    "author": "",
    "datePublished": "2026-05-06",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 5,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'How founders should think about naming' — abstract Beinc brand mark composition",
      "card": {
        "image": "/assets/insights/how-founders-should-think-about-naming/how-founders-should-think-about-naming-card-image.webp",
        "video": "/assets/insights/how-founders-should-think-about-naming/how-founders-should-think-about-naming-card-video.webm"
      },
      "hero": {
        "image": "/assets/insights/how-founders-should-think-about-naming/how-founders-should-think-about-naming-hero-image.webp",
        "video": "/assets/insights/how-founders-should-think-about-naming/how-founders-should-think-about-naming-hero-video.webm"
      }
    }
  },
  {
    "slug": "creative-partner-vs-in-house",
    "title": "The case for a creative partner (vs in-house)",
    "url": "/insights/creative-partner-vs-in-house",
    "tags": [],
    "excerpt": "Internal teams stretched across too many priorities is how strong brands quietly fall apart.",
    "author": "",
    "datePublished": "2026-05-05",
    "dateAdded": "2026-05-10",
    "readTime": null,
    "featured": false,
    "order": 6,
    "cover": {
      "alt": "Cover artwork for the Beinc article 'The case for a creative partner (vs in-house)' — abstract Beinc brand mark composition",
      "card": {
        "image": "/assets/insights/creative-partner-vs-in-house/creative-partner-vs-in-house-card-image.webp",
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      },
      "hero": {
        "image": "/assets/insights/creative-partner-vs-in-house/creative-partner-vs-in-house-hero-image.webp",
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    }
  }
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