[ { "slug": "janus-electric", "title": "Janus Electric", "url": "/projects/janus-electric", "tags": [ "brand", "comms", "web", "graphic-design" ], "excerpt": "Identity, comms, and digital launch for Australia's swappable-battery heavy-vehicle pioneer.", "client": "Janus Electric", "year": 2021, "dateAdded": "2026-05-09", "website": "https://januselectric.com", "featured": true, "order": 1, "cover": { "alt": "Janus Electric branded Kenworth prime mover showing the new visual identity rolled out across the truck fleet", "image": { "base": "/assets/projects/janus-electric/janus-electric-cover", "widths": [ 480, 960, 1600, 2560 ] }, "card": { "video": "/assets/projects/janus-electric/janus-electric-card-video.mp4" }, "hero": { "video": "/assets/projects/janus-electric/janus-electric-hero-video.mp4" } }, "gallery": [ { "src": "/assets/projects/janus-electric/gallery/janus-electric-grader-haul-front.webp", "alt": "Janus Electric truck towing a John Deere grader on a low-loader trailer, front three-quarter view" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-grader-haul-side.webp", "alt": "Side view of Janus Electric truck transporting heavy machinery, brand identity visible on cab" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-truck-with-grader.webp", "alt": "Janus Electric prime mover hauling a yellow grader on a regional road" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-rear-cab-branding.webp", "alt": "Rear view of Janus Electric cab showing brand applied to bodywork and tyre cover" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-roadside-haul.webp", "alt": "Janus Electric truck and trailer parked at a regional intersection during transport" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-pole-banners.webp", "alt": "Pair of Janus Electric navy pole banners against a clear blue sky, featuring the J monogram, wordmark and the 'Talk to the Converted' tagline" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-hanging-shop-sign.webp", "alt": "Janus Electric hanging shop-style sign with the J monogram and wordmark mounted to a stone-textured facade" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-envelope-letterhead.webp", "alt": "Janus Electric branded envelope and letterhead pair on a deep navy backdrop, showing the identity applied to corporate stationery" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-street-banners-tagline.webp", "alt": "Two Janus Electric street banners side by side — the first showing the wordmark with 'Talk to the Converted', the second pairing the logo with truck photography and the website URL" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-business-cards-on-timber.webp", "alt": "Janus Electric business cards displayed on a timber plank — front face with navy logo, reverse with founder Lex Forsyth's contact details" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-business-card-standing.webp", "alt": "Janus Electric business card standing upright on a stack of cards, the navy front face and reverse tagline both visible" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-janus-energy-emboss.webp", "alt": "Early naming exploration during the Janus brand ideation — a 'Janus Energy' wordmark variation embossed onto the corner of a cream textured paper stock" } ], "detail": { "hero": { "body": [ "Janus Electric is the Australian cleantech company electrifying heavy road transport with the world's first swappable battery system for diesel trucks. Now ASX-listed (ASX:JNS) and partnered with operators like Qube Holdings and Cement Australia, the early days looked very different. No launch, no recognition, no brand reflecting the innovation and calibre of what was being built." ] }, "infoBar": { "label": "Janus Electric" }, "overview": { "heading": "Overview", "body": [ "When Janus came to us, the technology was world-first but the brand was nowhere. No public presence, no PR, no marketing, no design output that matched what the founders were quietly building behind the scenes. They needed a creative and brand partner who could see the size of the opportunity and build the foundation to launch from.", "Beinc came in early and went deep. Brand identity, communications strategy, website, graphic design and brand ideation across the board, including an early tagline that helped sharpen the story for first audiences. The work supported their launch into the public eye, opened the door to PR coverage and industry attention, and gave Janus the presence required to be taken seriously by operators, partners and investors." ], "gallery": [ { "src": "/assets/projects/janus-electric/gallery/janus-electric-pole-banners.webp", "alt": "Janus Electric pole banners carrying the 'Talk to the Converted' tagline", "aspect": "landscape" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-hanging-shop-sign.webp", "alt": "Janus Electric hanging shop-style sign mounted on a stone facade", "aspect": "landscape" } ] }, "success": { "body": [ "Janus resumed trading on the ASX in 2025, raising $8.8 million, and now counts Qube Holdings and Cement Australia among its operators. From a pre-launch idea to a publicly listed force in heavy transport electrification, the work continues today as Janus scales nationally and globally." ], "outcomes": [ { "title": "Launched into market", "body": "From silent build to public arrival." }, { "title": "Earned media traction", "body": "Coverage across press and industry channels." }, { "title": "Investor-grade brand", "body": "Foundation set for ASX listing." }, { "title": "Long-standing partnership", "body": "Ongoing creative work since launch." } ] }, "media": [ { "src": "/assets/projects/janus-electric/gallery/janus-electric-grader-haul-front.webp", "alt": "Janus Electric prime mover towing a John Deere grader, front three-quarter view", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-grader-haul-side.webp", "alt": "Janus Electric prime mover transporting heavy machinery in side profile", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-envelope-letterhead.webp", "alt": "Janus Electric branded envelope and letterhead on a navy backdrop", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-business-cards-on-timber.webp", "alt": "Janus Electric business cards on a timber plank showing front and reverse faces", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-street-banners-tagline.webp", "alt": "Pair of Janus Electric street banners showing wordmark, tagline and truck imagery", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/janus-electric/gallery/janus-electric-rear-cab-branding.webp", "alt": "Janus Electric brand identity applied to the rear of a prime-mover cab and tyre cover", "aspect": "landscape", "width": "half" } ] } }, { "slug": "marisabel-gonzalez", "title": "Marisabel Gonzalez", "url": "/projects/marisabel-gonzalez", "tags": [ "brand", "web", "graphic-design" ], "excerpt": "Bespoke brand, custom typography, and Shopify platform for an internationally collected contemporary artist.", "client": "Marisabel Gonzalez", "year": 2024, "dateAdded": "2026-05-09", "website": "https://marisabelgonzalez.com/", "featured": false, "order": 2, "cover": { "alt": "Marisabel Gonzalez photographed from above standing on one of her large-scale mixed-media artworks in her studio", "image": { "base": "/assets/projects/marisabel-gonzalez/marisabel-gonzalez-cover", "widths": [ 480, 960, 1600, 2560 ] }, "card": { "video": "/assets/projects/marisabel-gonzalez/marisabel-gonzalez-card-video.mp4" }, "hero": { "video": "/assets/projects/marisabel-gonzalez/marisabel-gonzalez-hero-video.mp4" } }, "gallery": [ { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-custom-typography.webp", "alt": "Custom typeface designed for Marisabel Gonzalez featuring clean and jagged edges combined to create texture and variation" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-brand-element.webp", "alt": "Illustrative sigil from the Marisabel Gonzalez identity system, capturing recurring themes from her artistic practice" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-envelope-stationery.webp", "alt": "Marisabel Gonzalez branded envelope showing the new identity applied to studio stationery" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-logo.webp", "alt": "Marisabel Gonzalez logomark — bespoke wordmark designed as part of the brand identity system" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-packaging.webp", "alt": "Marisabel Gonzalez branded packaging showing the identity applied to artwork delivery" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-web-desktop.webp", "alt": "Bespoke Marisabel Gonzalez Shopify website on a laptop, designed to sell artwork directly to international collectors" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-web-mobile.webp", "alt": "Mobile view of the Marisabel Gonzalez Shopify storefront, built for direct-to-collector sales" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-museum-banner.webp", "alt": "Outdoor banner mockup showing the Marisabel Gonzalez brand applied at exhibition scale" } ], "detail": { "hero": { "body": [ "Marisabel Gonzalez is a Latin American contemporary artist whose work reflects the complexity of being human, with pieces held in private and corporate collections across Australia, Europe, the Middle East, Asia and the Americas. Before stepping fully into her creative practice, she was a working doctor with a templated site and no real brand to support the leap." ] }, "infoBar": { "label": "Marisabel Gonzalez" }, "overview": { "heading": "Overview", "body": [ "Marisabel had built an incredible body of work and collector base, but the brand surrounding the practice didn't reflect the calibre of either. A generic site, no identity, no system, nothing to give her the confidence or commercial infrastructure to leave medicine and commit to art full time.", "Beinc rebuilt the foundation from the ground up. A bespoke brand grounded in the duality of her work, including a custom font designed in two forms, one with clean edges and one with jagged edges, made to be used together to create texture and variation. Four illustration sigils were developed to capture the recurring themes in her practice: joy, memory, change and transition. We then designed and built a custom Shopify site to bring it all together commercially." ], "gallery": [ { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-web-desktop.webp", "alt": "Bespoke Marisabel Gonzalez Shopify website on a laptop, designed to sell artwork directly to international collectors", "aspect": "landscape" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-museum-banner.webp", "alt": "Outdoor banner mockup showing the Marisabel Gonzalez brand applied at exhibition scale", "aspect": "landscape" } ] }, "success": { "body": [ "Marisabel left medicine to pursue art full time. Since the rebrand and site launch, recognition has grown across Sydney art circles, awards have followed, and her collector base continues to expand internationally. The platform now sells her work directly to a global audience." ], "outcomes": [ { "title": "Bespoke brand system", "body": "Custom font, sigils and identity built from scratch." }, { "title": "Custom Shopify build", "body": "Direct-to-collector platform replacing generic templates." }, { "title": "Career transformation", "body": "Full-time art practice now sustained commercially." }, { "title": "International reach", "body": "Collectors and recognition continuing to expand globally." } ] }, "media": [ { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-custom-typography.webp", "alt": "Custom typeface designed for Marisabel Gonzalez featuring clean and jagged edges combined to create texture and variation", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-logo.webp", "alt": "Marisabel Gonzalez logomark — bespoke wordmark designed as part of the brand identity system", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-brand-element.webp", "alt": "Illustrative sigil from the Marisabel Gonzalez identity system, capturing recurring themes from her artistic practice", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-envelope-stationery.webp", "alt": "Marisabel Gonzalez branded envelope showing the new identity applied to studio stationery", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-packaging.webp", "alt": "Marisabel Gonzalez branded packaging showing the identity applied to artwork delivery", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/marisabel-gonzalez/gallery/marisabel-gonzalez-web-mobile.webp", "alt": "Mobile view of the Marisabel Gonzalez Shopify storefront, built for direct-to-collector sales", "aspect": "landscape", "width": "half" } ] } }, { "slug": "peninsula-australia", "title": "Peninsula Group ANZ", "url": "/projects/peninsula-australia", "tags": [ "web", "app-platform" ], "excerpt": "Public-facing site rebuild aligning Peninsula Group ANZ with the global brand and lifting commercial conversion.", "client": "Peninsula Group ANZ", "year": 2024, "dateAdded": "2026-05-09", "website": "https://peninsulagrouplimited.com.au", "featured": false, "order": 3, "cover": { "alt": "Peninsula Group ANZ marketing website hero displayed on a MacBook resting on a dark concrete plinth, showing the new brand applied to the homepage", "image": { "base": "/assets/projects/peninsula-australia/peninsula-australia-cover", "widths": [ 480, 960, 1600, 2560 ] }, "card": { "video": "/assets/projects/peninsula-australia/peninsula-australia-card-video.mp4" }, "hero": { "video": "/assets/projects/peninsula-australia/peninsula-australia-hero-video.mp4" } }, "gallery": [ { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-about-us.webp", "alt": "Peninsula Group ANZ About Us page on a MacBook, photographed on a wooden stool, showing the rebranded site introduction and team imagery" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-mobile-floating-screens.webp", "alt": "Two floating iPhone mockups displaying the Peninsula Group ANZ mobile site — Who Are Peninsula intro screen and the About Us hero on a dark background" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-hostile-article.webp", "alt": "MacBook sitting on textured timber slats showing the redesigned Peninsula article page on hostile work environments, with new typography and UI components" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-brand-wall.webp", "alt": "Peninsula Group ANZ About Us page on a MacBook on a round wooden table, set against a wall featuring the Peninsula wordmark and brand strapline" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-mobile-blog-grid.webp", "alt": "Series of tilted iPhone screens displaying the Peninsula Group ANZ blog index and article pages, showing the responsive mobile experience" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-studio-display-form.webp", "alt": "Apple Studio Display on a styled desk showing the Peninsula Group ANZ Unlimited HR Advice landing page with the new lead-capture booking form and calendar" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-ui-kit-overview.webp", "alt": "Peninsula Group ANZ digital UI kit overview — button states, form components, typography scale and grid system that anchor the redesigned site" } ], "detail": { "hero": { "body": [ "Peninsula Group ANZ is the leading provider of workplace relations and health and safety services, supporting over 30,500 businesses across Australia and New Zealand. Transitioning from Employsure to Peninsula in line with the global group, the public-facing website needed to catch up to the new brand and pull its weight commercially." ] }, "infoBar": { "label": "Peninsula Group" }, "overview": { "heading": "Overview", "body": [ "Peninsula's offer is critical infrastructure for Australian small and medium businesses. Workplace relations, Fair Work compliance, WHS support. Internally, the operation was sharp. Externally, the website wasn't keeping up.", "Messaging was scattered. UX was outdated. The site didn't reflect the new Peninsula identity, and it wasn't converting the audience that mattered most: SMB owners making fast decisions under pressure.", "Beinc redesigned the public experience around two priorities. Full alignment with the Peninsula brand and global group, and a site built to convert. We restructured the architecture, redesigned service, about and contact pages, and optimised forms and landing pages for conversion. Every UX decision and UI application was made with Peninsula's ICP's needs and behaviours in mind." ], "gallery": [ { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-about-us.webp", "alt": "Peninsula Group ANZ About Us page on a MacBook showing the rebranded site introduction", "aspect": "landscape" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-hostile-article.webp", "alt": "Peninsula Group ANZ article page redesigned around clear hierarchy and structured content blocks", "aspect": "landscape" } ] }, "success": { "body": [ "The new site shifted Peninsula's public presence into line with the calibre of the operation behind it. Conversion lifted, traffic grew, and brand alignment with the global group strengthened. Internally, the redesign set a clear design and development standard for the in-house team to carry forward." ], "outcomes": [ { "title": "Designed to convert", "body": "Pages structured around decision-making." }, { "title": "Stronger discovery", "body": "Increased organic and direct traffic." }, { "title": "Brand alignment", "body": "Aligned with global Peninsula standards." }, { "title": "Internal adoption", "body": "Standard set for in-house teams." } ] }, "media": [ { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-studio-display-form.webp", "alt": "Peninsula Group ANZ Unlimited HR Advice landing page with redesigned lead-capture form on an Apple Studio Display", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-mobile-floating-screens.webp", "alt": "Floating iPhone mockups of the Peninsula Group ANZ mobile site showing the Who Are Peninsula and About Us screens", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-brand-wall.webp", "alt": "Peninsula Group ANZ About Us page on a MacBook against a brand-marked wall", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-mobile-blog-grid.webp", "alt": "Mosaic of mobile screens showing the Peninsula Group ANZ blog index and article templates", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-ui-kit-overview.webp", "alt": "Peninsula Group ANZ digital UI kit covering buttons, form fields, typography and the grid system", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/peninsula-australia/gallery/peninsula-australia-laptop-hostile-article.webp", "alt": "Peninsula Group ANZ article page on a MacBook, showing the new editorial layout", "aspect": "landscape", "width": "half" } ] } }, { "slug": "nicole-slater", "title": "Nicole Slater", "url": "/projects/nicole-slater", "tags": [ "brand", "web", "graphic-design" ], "excerpt": "Bespoke identity, Shopify build, and premium printed catalogue for a renowned Australian equine artist.", "client": "Nicole Slater", "year": 2022, "dateAdded": "2026-05-09", "website": "https://nicoleslaterartist.com/", "featured": false, "order": 4, "cover": { "alt": "Nicole Slater seated in her studio on a pale teal sofa, with one of her large-scale dark-toned horse paintings hung on the wall behind her", "image": { "base": "/assets/projects/nicole-slater/nicole-slater-cover", "widths": [ 480, 960, 1600, 2560 ] }, "card": { "video": "/assets/projects/nicole-slater/nicole-slater-card-video.mp4" }, "hero": { "video": "/assets/projects/nicole-slater/nicole-slater-hero-video.mp4" } }, "gallery": [ { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-leo-gallery-wall.webp", "alt": "Nicole Slater's 'Leo' — a large-scale brown and white paint horse portrait on a black ground — installed in a contemporary white-walled gallery" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-leo-gallery-interior.webp", "alt": "Wider interior view of a gallery showing Nicole Slater's 'Leo' painting alongside a second equine work, with low timber benches in the foreground" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-abstract-horse-gallery.webp", "alt": "Abstract Nicole Slater horse painting in soft taupes and copper tones installed in a converted warehouse gallery with concrete floor and exposed brick" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-logo-system.webp", "alt": "Nicole Slater Artist identity system showing the primary wordmark, the handwritten signature script and the NS monogram in multiple lockup variants" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-stables-exhibition-card.webp", "alt": "The Stables Collection exhibition card promoting Nicole Slater's September 2021 show at Mitchelton Winery, featuring a dark equine portrait" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-stables-launch-banner.webp", "alt": "Nicole Slater Artist Shopify homepage banner announcing The Stables Collection going live, with a Shop Collection call-to-action" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-catalogue-covers.webp", "alt": "Nicole Slater Stables Collection printed catalogue — front and back covers in a premium dark finish featuring horse photography" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-catalogue-spread.webp", "alt": "Open spread inside the Nicole Slater Stables Collection printed catalogue showing a hero artwork plate alongside the edition information" } ], "detail": { "hero": { "body": [ "Nicole Slater is a renowned Australian artist with a strong following of collectors, gallery owners and enthusiasts across Queensland and Australia. Wife of NRL legend Billy Slater and a respected name in her own right, Nicole had built a serious reputation for her striking and emotive work. As demand grew, the brand and systems supporting the practice needed to grow with it." ] }, "infoBar": { "label": "Nicole Slater" }, "overview": { "heading": "Overview", "body": [ "Nicole had built genuine momentum. Collectors, gallery interest, a growing list of pieces moving regularly. What she didn't have was the brand or infrastructure to keep up with where the practice was heading. Her brand needed elevation. Her sales process needed structure. Her time needed to be spent painting, not chasing admin.", "Beinc worked closely with Nicole to build a complete creative system around her practice. A distinctive logo and visual identity were designed to reflect her artistic style and stand confidently in a competitive market. A high-end Shopify site was built to showcase the work and simplify the buying process for collectors. A premium catalogue was designed and produced to present her latest pieces, with print management handled end to end." ], "gallery": [ { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-logo-system.webp", "alt": "Nicole Slater Artist brand identity system featuring the primary wordmark and NS monogram", "aspect": "landscape" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-stables-launch-banner.webp", "alt": "Nicole Slater Artist Shopify homepage banner promoting The Stables Collection launch", "aspect": "landscape" } ] }, "success": { "body": [ "Nicole and her team now operate with a brand and platform that match the level of her work and the audience seeking it. The Shopify site streamlined sales for both Nicole and her collectors, the catalogue became a key piece of how new work is presented, and her legacy as an artist continues to grow." ], "outcomes": [ { "title": "Bespoke brand identity", "body": "Logo and visual system built around her personality and practice." }, { "title": "High-end Shopify build", "body": "Sales and collector experience streamlined end to end." }, { "title": "Premium printed catalogue", "body": "Designed and produced with print managed in-house." }, { "title": "Elevated market presence", "body": "Brand calibre matched to growing collector base." } ] }, "media": [ { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-leo-gallery-wall.webp", "alt": "Nicole Slater's 'Leo' horse painting installed in a contemporary gallery", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-leo-gallery-interior.webp", "alt": "Gallery interior featuring multiple Nicole Slater equine works with bench seating", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-abstract-horse-gallery.webp", "alt": "Abstract Nicole Slater horse painting installed in a converted warehouse gallery", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-stables-exhibition-card.webp", "alt": "The Stables Collection exhibition card for Nicole Slater's Mitchelton Winery show", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-catalogue-covers.webp", "alt": "Nicole Slater Stables Collection printed catalogue covers", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/nicole-slater/gallery/nicole-slater-catalogue-spread.webp", "alt": "Open spread inside the Nicole Slater Stables Collection printed catalogue", "aspect": "landscape", "width": "half" } ] } }, { "slug": "raymond-wood", "title": "Raymond Wood", "url": "/projects/raymond-wood", "tags": [ "brand", "web", "graphic-design", "comms" ], "excerpt": "Personal brand, website, communications and ongoing social management for the founder of Pro Player Pathway.", "client": "Raymond Wood", "year": 2026, "dateAdded": "2026-05-11", "website": "https://theraymondwood.com/", "featured": false, "order": 5, "cover": { "alt": "Raymond Wood seated alone in a row of yellow stadium seats at Suncorp Stadium, smiling and looking out across the empty pitch", "image": { "base": "/assets/projects/raymond-wood/raymond-wood-cover", "widths": [ 480, 960, 1600, 2560 ] }, "card": { "video": "/assets/projects/raymond-wood/raymond-wood-card-video.mp4" }, "hero": { "video": "/assets/projects/raymond-wood/raymond-wood-hero-video.mp4" } }, "gallery": [ { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-website-hero-display.webp", "alt": "Raymond Wood Player Progression Specialist website hero shown on an Apple Studio Display, with the new RAW wordmark and a motion-blur shot of footballers training" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-stationery-letterhead.webp", "alt": "Raymond Wood branded stationery suite on a dark leather desk — letterhead, business card and notepad showing the RAW logo and Player Progression Specialist tagline" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-website-laptop-mockup.webp", "alt": "Raymond Wood Player Progression Specialist website hero displayed on a MacBook resting on a wooden plinth, with the Precision. Progression. Professionalism. statement and CTA" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-office-signage-front.webp", "alt": "RAW Raymond Wood logo applied in metal to a dark boardroom wall above a timber meeting table with leather chairs and a feature palm" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-credential-lanyard.webp", "alt": "Raymond Wood Player Progression Specialist event credential lanyard featuring the RAW brand, a pitch-side portrait and a scannable QR code" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-office-signage-wide.webp", "alt": "Wider view of Raymond Wood's office showing the RAW wordmark mounted on the dark feature wall behind the boardroom table" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-instagram-profile-mockup.webp", "alt": "@theraymondwood Instagram profile shown on an iPhone — Player Progression Specialist bio, story highlights and a grid of branded content including Podcast and Global tiles" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-podcast-app-mockup.webp", "alt": "The Raymond Wood Podcast on a podcast player iPhone mockup, with the show artwork in green and white using the RAW brand system" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-letterhead-corner-detail.webp", "alt": "Close-up of the Raymond Wood Player Progression Specialist logo lockup printed on the corner of a textured cream letterhead" } ], "detail": { "hero": { "body": [ "Raymond Wood is a UEFA qualified coach and agent, and the founder of Pro Player Pathway, a program helping young footballers around the world break into Europe's top clubs. Previously working at Liverpool FC, PSG and Leicester City FC, and a development history that includes players like Jude Bellingham, Phil Foden and Trent Alexander-Arnold, Ray's expertise was world-class. His personal brand was non-existent." ] }, "infoBar": { "label": "Raymond Wood" }, "overview": { "heading": "Overview", "body": [ "Ray had accumulated a wealth of knowledge and experience in the football world behind the scenes. His credibility was undeniable. But he didn't have a plan for longevity. No online presence worth the calibre, no digital home for Pro Player Pathway, no platform to communicate the level he operates at to players, parents, clubs and global football audiences.", "Beinc built the brand identity, designed and developed the website, and put a communications strategy underneath the personal brand to streamline how Ray's work shows up publicly. From there, the partnership extended into ongoing graphic and brand design, social media management across TikTok, Instagram and YouTube, and pitch deck design used to present to international football boards." ], "gallery": [ { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-website-laptop-mockup.webp", "alt": "Raymond Wood Player Progression Specialist website on a MacBook", "aspect": "landscape" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-office-signage-front.webp", "alt": "RAW Raymond Wood logo applied to a dark boardroom feature wall", "aspect": "landscape" } ] }, "success": { "body": [ "The work elevated Ray's voice in global football, particularly in the youth and grassroots scene. He now speaks at international coaching conventions, runs Pro Player Pathway with an elite brand identity that reflects the level of clubs he's worked with, and continues to empower thousands of young footballers chasing the same dream he's helped countless others achieve." ], "outcomes": [ { "title": "5M+ content views", "body": "Across TikTok, Instagram and YouTube combined." }, { "title": "100k+ followers", "body": "Audience built across managed social channels." }, { "title": "US$100k+ in funding", "body": "Secured through pitches designed in-house." }, { "title": "International coaching circuit", "body": "Speaking at global football conventions." } ] }, "media": [ { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-website-hero-display.webp", "alt": "Raymond Wood website hero on an Apple Studio Display", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-office-signage-wide.webp", "alt": "Wider view of the Raymond Wood office with the RAW wall signage", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-stationery-letterhead.webp", "alt": "Raymond Wood branded stationery suite on a leather desk", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-letterhead-corner-detail.webp", "alt": "Close-up of the Raymond Wood logo lockup on textured letterhead", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-credential-lanyard.webp", "alt": "Raymond Wood event credential lanyard featuring the RAW brand", "aspect": "portrait", "width": "one-third" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-instagram-profile-mockup.webp", "alt": "@theraymondwood Instagram profile on iPhone", "aspect": "portrait", "width": "one-third" }, { "src": "/assets/projects/raymond-wood/gallery/raymond-wood-podcast-app-mockup.webp", "alt": "The Raymond Wood Podcast shown on an iPhone podcast player", "aspect": "portrait", "width": "one-third" } ] } }, { "slug": "stockyard-beef", "title": "Stockyard Beef", "url": "/projects/stockyard-beef", "tags": [ "graphic-design", "packaging" ], "excerpt": "Tactile menu and event collateral for Stockyard's Four Chefs and the Producer dining experience.", "client": "Stockyard Beef", "year": 2022, "dateAdded": "2026-05-11", "website": "https://www.stockyardbeef.com.au/", "featured": false, "order": 6, "cover": { "alt": "Stockyard butcher in a branded apron holding a wooden board with three premium grain-fed beef steaks", "image": { "base": "/assets/projects/stockyard-beef/stockyard-beef-cover", "widths": [ 480, 960, 1600, 2560 ] } }, "gallery": [ { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-front-table-setting.webp", "alt": "Four Chefs and the Producer menu front cover laid on a white tablecloth setting with silverware, showing the line-art chef portraits and Steak & Co., Agnes, Stanley and Lobby Bar restaurant logos" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cutout-detail.webp", "alt": "Close-up of the Four Chefs and the Producer menu showing the custom die-cut window detail revealing the back-cover beef cut illustrations beneath" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cut-chart.webp", "alt": "Front and back covers of the Four Chefs and the Producer menu laid on textured concrete, with the abstract cow line-art cut chart labelling chuck, sirloin and tenderloin" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cutout-cuts.webp", "alt": "Two Four Chefs and the Producer menus showing the cutout window aligned with the cut-of-beef sketches printed on the inner pages" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-bar-ambient.webp", "alt": "Four Chefs and the Producer menu propped on a venue bar beside a lit candle and crystal tumbler, with restaurant ambience in the background" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-courses-spread.webp", "alt": "Open spread of the Four Chefs and the Producer menu listing each chef's dish for the evening alongside the Stockyard Beef pairing notes" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-back-bar.webp", "alt": "Four Chefs and the Producer menu and an accompanying cut chart card displayed on a wooden whisky bar cart in a Brisbane fine-dining venue" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-back-cover.webp", "alt": "Back cover of the Four Chefs and the Producer menu featuring the Stockyard Beef story and a row of fine-line illustrations of premium beef cuts" } ], "detail": { "hero": { "body": [ "Stockyard Beef is Australia's most-awarded branded beef producer, a family-owned operation supplying premium grain-fed Wagyu and Angus to chefs and restaurants in over 20 countries. Ahead of an exclusive fine dining experience hosted with four of Brisbane's most respected restaurants, the event needed collateral that matched the calibre of the product on the plate." ] }, "infoBar": { "label": "Stockyard Beef" }, "overview": { "heading": "Overview", "body": [ "Four Chefs and the Producer was a Stockyard Dining Experience built in collaboration with Steak and Oyster, Agnes, Stanley Cantonese and Lobby Bar. A one-night event designed to bring the producer, the chefs and the diner together at one table. The collateral needed to do more than list courses. It had to embody the product, the partnerships and the standard the evening was built to deliver.", "Beinc designed a luxurious, tactile menu with custom cutouts, considered line art and an abstract cut chart that quietly tied each course back to Stockyard's product. Every detail of the piece was treated as part of the experience. Print methods, paper stock, finishes and structural elements were chosen to make the menu feel as deliberate as the cuts of beef being served." ], "gallery": [ { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-front-table-setting.webp", "alt": "Four Chefs and the Producer menu in situ on a fine-dining table setting", "aspect": "landscape" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cut-chart.webp", "alt": "Stockyard menu front and back covers showing the abstract beef cut chart", "aspect": "landscape" } ] }, "success": { "body": [ "The menu became part of the experience itself. Diners noticed the detail, chefs respected the craft, and the event reinforced Stockyard's standing as a producer worth the calibre of the rooms it sits in. The collaboration strengthened relationships across some of Brisbane's most respected venues." ], "outcomes": [ { "title": "Premium event collateral", "body": "Tactile menu matching the dining experience." }, { "title": "Brand calibre reinforced", "body": "Premium positioning carried through every detail." }, { "title": "Restaurant partnerships strengthened", "body": "Trusted collaboration across four top-tier venues." }, { "title": "Diner experience elevated", "body": "Considered detail in every guest's hand." } ] }, "media": [ { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cutout-detail.webp", "alt": "Custom die-cut window detail on the Stockyard menu", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-cutout-cuts.webp", "alt": "Stockyard menu cutout aligned with the inner beef cut illustrations", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-courses-spread.webp", "alt": "Open spread of the Stockyard menu listing each chef's course", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-bar-ambient.webp", "alt": "Stockyard menu on a venue bar in low warm restaurant lighting", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-back-bar.webp", "alt": "Stockyard menu and cut chart card on a wooden whisky bar cart", "aspect": "landscape", "width": "half" }, { "src": "/assets/projects/stockyard-beef/gallery/stockyard-beef-menu-back-cover.webp", "alt": "Stockyard menu back cover with brand story and fine-line cut illustrations", "aspect": "landscape", "width": "half" } ] } } ]