Made For It is a premium waterwear brand based in Western Australia, creating vibrant and innovative wetsuits designed to fit and flatter. Their focus on high-quality materials, countershading technology, and inclusive designs has set them apart in the industry, where traditional black wetsuits dominate. However, their website struggled to reflect the bold personality and exceptional craftsmanship of the brand. As they scaled their business, Made For It needed a platform that not only showcased their products but also improved the shopping experience for their growing customer base.
The website redesign was an opportunity to capture the energy and essence of Made For It’s colourful, high-performance wetsuits. Transitioning from Wix to Shopify, we created a seamless e-commerce experience that aligned with their commitment to quality and innovation. Custom illustrations, textures, and design elements were incorporated to enhance the brand, while their stunning imagery and videography took centre stage, reflecting the joy and confidence their products inspire.
Transitioned the website from Wix to Shopify, creating a modern, high-functioning platform with an intuitive shopping experience to support their growing business.
Enhanced the website’s overall aesthetic with custom illustrations, textures, and design elements that align with Made For It’s bold and colourful brand personality.
Showcased the brand’s stunning imagery and videography to highlight the unique design, craftsmanship, and inclusivity of their vibrant wetsuits.
