Australian Golfer Tammy Wong approached us to create a brand identity for her womens' golf club that would resonate with female golfers while maintaining a distinct identity separate from Tammy herself. We were tasked with developing the name, brand, and website that would appeal to women in the golfing community and reflect the club's unique mission and values. Our goal was to create a strong and elegant brand that stood on its own while still capturing the spirit of Tammy's personal golf legacy. The end result was the fresh new golfing social club, Birdie Links.
We developed a sophisticated yet approachable brand identity for Birdie Links that captures the essence of Tammy's welcoming approach, with a modern logo and cohesive brand collateral that reflects strength and inclusivity. The website was designed to showcase the club’s offerings, events, and membership benefits in a sleek, easy-to-navigate format. Birdie Links now stands as a bold, friendly space for female golfers, with a brand identity that is both separate from and reflective of Tammy Wong’s influential role in the sport.
Created the name and brand identity for Birdie Links, welcoming people into the golf space while establishing a unique identity.
Designed brand collateral, including logo, colour palette, and typography, to create a cohesive and elegant visual identity.
Developed a sleek, user-friendly website that highlights the club’s offerings, membership benefits, and community, positioning Birdie Links as a premier golfing destination for women.
