Marisabel Gonzalez is an accomplished storyteller and abstract artist, born in Caracas, Venezuela, in 1973, and now based in Sydney, Australia. Her art delves into the emotional and psychological facets of human nature, using the language of colour to communicate profound ideas and evoke deep feelings. When Marisabel approached us, she sought to elevate her brand as an artist, with a refined identity and a website that reflected her creative vision. The website also needed to incorporate AR functionality, allowing her audience to engage with her art in innovative and immersive ways.
Marisabel’s art celebrates the contrast between clean sophistication and textured abstraction. Inspired by this duality, we created a bespoke brand that complements rather than competes with her work. This included a custom font with both regular and variable styles to reflect the balance of structure and emotion in her pieces. We also designed four versatile illustration sigils that encapsulate themes like joy, memory, and change in life she explores in her art, offering a meaningful extension of her brand. The brand work honours her art’s perfectly imperfect nature, allowing it to remain the focal point while bringing an extraordinary and unique edge to her identity.
Created a bespoke font and versatile sigils inspired by her art, reflecting the themes of joy, memory, and transitions while balancing clean sophistication with textured abstraction.
Designed and developed a website with AR functionality to bring her art to life in new and engaging ways, ensuring the brand’s elegance complemented her work.
Developed a set of four illustration sigils that encapsulate the emotional and psychological depth of her art, offering versatile uses across her brand.
