Love Lockets, an Australian jewellery brand founded by Hayley in 2012, needed a full rebranding and strategic overhaul to reflect its growth and global reach. At its peak, the brand had 12 stores and over 80 staff across Brisbane, with a growing customer base in over 130 countries. Our task was to refine their brand identity, elevate their product design, and modernise their online presence, while continuing to convey the meaningful and personal nature of their custom love lockets. We also provided support across social media, influencer partnerships, and manufacturing processes to ensure a cohesive brand experience.
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We refreshed Love Lockets' branding to better represent its heartwarming ethos and international appeal, creating a modern and elegant identity that resonated with customers worldwide. The product design was refined to offer a contemporary twist on their classic lockets, while maintaining the personal touch customers love. With an enhanced digital presence through a revamped website, influencer collaborations, and targeted social media campaigns, Love Lockets was able to expand its reach while strengthening its connection to customers.
Developed a refined brand identity, incorporating modern design elements to appeal to a global audience while staying true to the brand's sentimental values.
Led product development and design, introducing new collections that combined timeless beauty with contemporary appeal.
Managed social media, influencer procurement, and photoshoots to boost brand visibility, engagement, and customer loyalty across multiple platforms.
