Founded in 1966, Northside Sandwich Shop (NSS) is a well-known takeaway in Dubbo, famous for its fresh sandwiches, burgers, wraps, and coffee. The shop serves a loyal customer base, including early risers like tradies, and also offers catering for corporate events and parties. However, their branding had become outdated and no longer reflected the shop’s history or the quality of the food they served. NSS needed a complete rebrand to help it stand out on the street and online, and better connect with both new and returning customers.
Our goal was to give NSS a fresh, modern identity while honouring its long-standing presence in the community. We combined elements of retro design with clean, contemporary features to create a brand that was both familiar and inviting. The new identity was complemented by an updated website, making it easier for customers to order online and for the business to manage its growing customer base.
Designed a new logo and visual identity with custom fonts and an illustration of the shop’s signature sandwich, reflecting the shop’s focus on fresh, handmade food.
Built a clean, mobile-friendly website that allowed for easy online ordering and improved customer interaction.
Created a suite of branded materials including menus, loyalty cards, business cards, catering pamphlets, stickers, coffee cups, and wax paper to ensure a cohesive brand presence across all touchpoints.